Our Story.
Alfie & Co was born from a vision to create something special – a salon that celebrates independent creativity while providing an exceptional client experience in an environment that feels like home.
A NEW KIND OF SALON
A hub for self -employed stylists.
Alfie & Co was created by Alfie Pfeffer and James Davies from a shared vision to create something truly special – a salon that celebrates its stylists independent creativity while providing an exceptional client experience in an environment that feels like an sun-kissed urban retreat.
A CALMING SPACE
Kinship & Collaboration
Founded on principles of kinship and collaboration, Alfie & Co is where authentic connections flourish.